Tips For Ranking On Google
Ranking on Google gets harder and harder with every new algorithm update they implement. Strategies and tactics that were once proven to work are now obsolete and even hazardous. There’s no wonder some internet marketers have lost the battle and went out of business. Even though today’s SEO is better to be done by professional agencies, everyone can learn and apply a few tips that can help them rank their web pages on Google.
The first thing to do if you want to improve your rankings is to make sure your website is free from coding errors. There are online markup validators you can use for free. Run your web pages through them and make a list of all errors they return. Next, fix as many of them as you can. It is possible that page loads just fine yet has some mistakes that might prevent search engine crawlers from interpreting it correctly.
Check your internal linking structure. The pages of a website should link to each other in a structure known as a silo. If you do this interlinking the right way, the authority is going to be passed onto the pages you want to rank. A good internal linking structure alone won’t secure your top positions in the SERPs, but it can contribute to obtaining them.
Check your outbound links. In your articles, you may link to various information sources. This is a real thing. Nonetheless, you have to do regular checkups to see whether those pages are still online. If you link out to resources that no longer exist, your Google rankings are going to be affected in a negative way.
Check your inbound links. Who links to you is also critical. Ideally, you should acquire only high-quality inbound links, from websites that are authorities in your niche or industry. Moreover, you have to make sure the anchor text follows a natural pattern. This means you should only use the exact keywords as an anchor in about 1% of your inbound links. For the others, you can use the URL, some variations of the anchor and some neutral words such as “click here”, “this article” or “visit our website”.
Keyword research is also critical. If your site is very new and you choose extremely competitive keywords to rank for, you may not be able to get there. On the contrary, if you focus on long tail keywords, in the beginning, you are going to find it easier to rank. Besides, ranking for all those long tail keywords is going to help you rank for the high search volume, extremely competitive keywords that could bring you significant profits by sending you a lot of targeted traffic.
Making sure you track your rankings is important. This isn’t going to help you improve your positions in the SERPs, but it’s going to allow you determine the result of your SEO strategies and tactics. If you are committed to success and patient enough to persevere until you get there, you can rank for virtually any keyword, no matter how competitive.