The SEO marketing industry is volatile and changes quite often. What worked a few months back may not work now. This is why you need to be up-to-date with the latest trends in internet marketing. Each year, new hardware, software and user preferences dictate a host of changes in the industry. Early adopters get a chance to be ahead of the rest on marketers in the Washington DC SEO industry.
Video advertisements are not new to the industry. You may have already seen the video ads displayed on YouTube and other video services. Bing has already begun offering video advertising options to their customers. This is a sign that 2016 is going to be a year where video advertising becomes even more attractive. You can expect to see more video advertisements popping up in more unexpected places on the net. With YouTube being owned by Google, the possibilities in this direction are limitless.
Mobile surpassed desktop in 2015. The trend is to continue even further in 2016. Google already announced that mobile traffic had overtaken desktop in more than ten different countries. They also released the free update so that their algorithms can rank mobile updated sites higher in the search engines. Google even says that a mobile-only site with no desktop feature is perfectly acceptable for their search results. This means sites that are updated for mobile are going to outrank sites that are not updated for mobile quite easily in 2016. Hence, the smart money rests on mobile-friendly online marketing in 2016.
Unique content is going to become even more prominent in 2016. As you already know, unique content is essential if you want to rank your website higher in the search results. The trend will continue to dominate the marketing scene in 2016 too. You need to have unique and engaging content on your websites to attract more customers and improve your brand awareness in 2016. Long articles tend to perform better in the search results pages in 2016. You will not be able to dominate the search results with a 300-500 word article like in the past. Instead, your items need to be at least 1250-1500 words long. This is another significant trend in internet marketing in 2016.
The trend is going to explode in 2016 with app developers realizing the potential of getting their apps indexed by Google. In fact, apps can do almost everything that a website can do. Hence, 2016 will see more and more app developers utilizing Google to popularize their apps and increase the sales. If you are in the washington dc area then its best to reach out to a Washington DC SEO Company
In conclusion, internet marketing changes with each passing day with so many algorithm updates from Google and other search engines. You need to be on top of the latest trends to succeed in the game of internet marketing.